Latin America office of the International Institute for Educational Planning (IIPE UNESCO)
Country of Origin: Argentina
Goal: Positioning within Latin America of the IV Regional Forum of Education Policies that took place in December of 2020 with the aim of improving future announcements and calls to register.
Strategy: PR and Communications campaign; Press release to a wide database of journalists.
Results: The 2020 Regional Forum of Education Policies 2020 was reported on in almost 40 media sources, spanning both digital and radio forms. With these results, it is expected there will be an increase and improvements in the registration numbers for the 2021 edition.