Client: Discovery Network, Discovery Home & Health
Country of Origin: United States
Objective: Chile was one of the five countries that Drew and Jonathan Scott had to visit within the framework of the Discovery Home & Health program “Hermanos a la Obra Tour”.
Strategy: Hold a Meet & Great at the Hotel W in Santiago to retain the journalists of shows with the “Brothers to the Work”. Then, an event was held at the Teletón Theater, where the twins presented a dynamic show in which they showed live all their talent when building and designing furniture. Also, there was a surprise show (magic) by Jonathan.
Result: For more than an hour the Teletón Theater was full, with more than 1,300 people where we managed to position in a very good way the Discovery Home & Health signal and its icon program “Hermanos a la Obra”.
“We wanted to do our program here in Santiago, because it is the most beautiful city we have visited on our tour. Thank the organizers and all the people who came and enjoyed the event”.
Drew & Jonathan Scott
“Brothers to work”