Clients: Barbados, Antigua & Barbuda, Belize, British Virgin Islands, Aruba, Curacao, Hilton Barbados, The Reef Resorts, Divi Resorts.
Goal: Train travel agents based in the most important markets in the country: City of Buenos Aires, La Plata, Rosario, Córdoba, Mendoza and Salta. Through this event, government organizations and hotel chains could reach hundreds of potential visitors from across the country.
Tools Employed: Roundtable information and training sessions; PR activities with local media houses.
Results: In Argentina, hundreds of agents have been trained throughout the 5 years of the event, improving their knowledge and the possibility of closing sales to the destinations that participated in the Caravan and thereby increasing the flow of travelers to the Caribbean
“We are very grateful to have participated in the Caribbean Caravan. Lots of people came and it was an excellent event in which we hope to participate again. Meeting face-to-face with travel agents and clearing up any doubts they may have is very important for our destination. I am very grateful and pleased”.
Iris Carrasco – Curacao Tourism Board.