Endo-marketing strategy to Change Management process to strength the engagement.

Client Name: Assa Compañía de Seguros

Country of Origin: Panamá


After a series of acquisitions and mergers, the leading insurer company in Panama and Central America needed to strengthen the feeling of belonging and adherence to the principles of its culture in their employees.  


We proposed an endo-marketing strategy for their Change Management process to strength the engagement and call to action linked to their company values. This is how in 2017 the “Guardians of Values” campaign was born.  Employees selected those colleagues who best modeled the behaviors associated with organizational values. ​It has been a success story in the region and it is renewed every year, electing new guardians.