Do women have the place they deserve in the business world?
By Elsa Petersen
Although some women in the region have achieved the unimaginable in business areastraditionally led by males, there are still many others who have not managed to get where theydeserve to be.From my many years of experience in the tourism industry, I recognize that today there arehighly well-known Latin American women in the sector. The article […]
¿Cómo puede beneficiar el marketing de influencers a la industria del turismo?
Por: EM Tourism Marketing & Worldwide Communication Actualmente, en la era digital, el marketing de influencers está entre las estrategias más importantes que utilizan las empresas de distintos sectores y la industria del turismo no es la excepción. Con el crecimiento del uso de las redes sociales y la influencia de los creadores de contenido, […]
How can Influencer Marketing benefit the tourism industry?
By: EM Tourism Marketing & Worldwide Communication In today’s digital era, influencer marketing stands among the most crucial strategies employed by companies across various sectors, and the tourism industry is no exception. With the rise in social media usage and the influence of content creators, many companies have discovered an effective way to make an […]
Sostenibilidad (ESG) vs. Responsabilidad Social Empresarial (RSC)
Autor: Lara Guerrero, MG Relaciones Públicas, República Dominicana Ambos términos se utilizan habitualmente para describir cómo las empresas pueden mostrar su compromiso con la sostenibilidad y un planeta mejor. Las organizaciones hoy día tienen todo tipo de motivaciones para asignar recursos e invertir adecuadamente en iniciativas de largo plazo. Según el informe del Foro Económico […]
Sustainability (ESG) Vs. Corporate Social Responsibility (CSR)
Author: Lara Guerrero, MG Public Relations, Dominican Republic Both terms are commonly used to describe how companies can show their commitment to sustainability and a better planet. Companies have all kinds of motivations for assigning resources and properly investing in long term initiatives. According to the World Economic Forum (WEF) report “Global Risk Perception Survey […]
Sostenibilidad (ESG) vs. Responsabilidad Social Empresarial (RSC)
Por Lara Guerrero, MG Relaciones Públicas, República Dominicana. Ambos términos se utilizan habitualmente para describir cómo las empresas pueden mostrar su compromiso con la sostenibilidad y un planeta mejor. Las organizaciones hoy día tienen todo tipo de motivaciones para asignar recursos e invertir adecuadamente en iniciativas de largo plazo. Según el informe del Foro Económico […]
Sustainability (ESG) Vs. Corporate Social Responsibility (CSR)
Author: Lara Guerrero, MG Public Relations, Dominican Republic Both terms are commonly used to describe how companies can show their commitment to sustainability and a better planet. Companies have all kinds of motivations for assigning resources and properly investing in long term initiatives. According to the World Economic Forum (WEF) report “Global Risk Perception Survey […]
¿Cómo puede beneficiar el marketing de influencers a la industria del turismo?
Por: EM Tourism Marketing & Worldwide Communication Actualmente, en la era digital, el marketing de influencers está entre las estrategias más importantes que utilizan las empresas de distintos sectores y la industria del turismo no es la excepción. Con el crecimiento del uso de las redes sociales y la influencia de los creadores de contenido, […]
How can Influencer Marketing benefit the tourism industry?
By: EM Tourism Marketing & Worldwide Communication In today’s digital era, influencer marketing stands among the most crucial strategies employed by companies across various sectors, and the tourism industry is no exception. With the rise in social media usage and the influence of content creators, many companies have discovered an effective way to make an […]
La industria del turismo, como motor de desarrollo a nivel global
Elsa Petersen, CEO de EM Marketing & Communication