The new face of PR: mathematics, big data, technology and creativity

If public relations is to deliver the results clients crave, practitioners must embrace new ways of working. By Sandra Sinicco. As professionals, we are surfing a digital wave that is increasing in speed and swallowing up everything in its path. Traditional PR techniques are no longer as effective as they once were: we are seeing […]

New leadership of LatamPR Network

Since its foundation in 2009, LatamPR Network has been under the successful management and leadership of Sandra Sinicco, CEO of GrupoCASA in Brazil and the UK and current CEO of Latam Scale UP. During all these years, Sandra has managed to give identity to this network of strategic communication agencies for Latin America, committed to […]

Eckoing Communication present at 2nd International Congress of Innovation

Eckoing Communication has been responsible for supporting the media coverage of the Association for the Progress of Management, APD in the “2nd International Congress of Innovation, which was held in Bilbao – Basque Country, Spain, on 1 and 2 June and where more than 1,200 executives from companies from all over Spain, as well as […]

Destination marketing in a new tourism model.

"What messages should communication contain" by María Eugenia Sirito, EM Comms Manager".

“What messages should communication contain” by María Eugenia Sirito, EM Comms Manager”. Since the onset of the Covid-19 pandemic in the early 2020s, communication strategies and narratives around the tourism industry have gone through different stages, adapting to the conditions imposed by the global context.  Even when 90% of the destinations were closed, their communication […]

V LatamPR Annual Conference in Colombia signs the “Bogota Charter”

Fifteen professionals from the world of communication and marketing from the best agencies in Latin America met in Bogotá to analyze trends in this field during the V Meeting of the Red Latam PR, which took place from February 9 to 11 face-to-face. The objective of this year’s Conference-Meeting was to work internally, as a […]

El poder del contacto

Por Jean Pierre Sciolli de Sciolli Comunicadores, Perú. Tocar, percibir, conectar con la mente de otra persona, reconocer las habilidades del otro, confiar e idear un futuro en conjunto.Estando en el mes de San Valentín uno dirá que hablo de un matrimonio, pero no: estas son características de una comunidad. Un espacio donde las personas […]

¿Qué es lo que necesitan los clientes?

Por Verónica Hernández, Directora de Smartcom de Panamá y Venezuela. Luego de unos días de retroalimentación importante en la conferencia de LatamPR con sede en Bogotá, estudiamos a fondo cada uno de los casos de los aliados comerciales y sus posibles rangos de mejora partiendo de la necesidad de los clientes. 1) Inteligencia contextual: La […]

¿Las mujeres ocupamos el lugar que nos merecemos en el mundo de los negocios?

Por Elsa Petersen, EM Marketing & Communication (Argentina) Aunque algunas mujeres de la región han alcanzado lo inimaginable en los ámbitos de trabajo liderados tradicionalmente por el universo masculino, aún hay muchas otras que no han logado llegar a donde se merecen. Por mi experiencia de tantos años en la industria del turismo reconozco que […]