Latin American travellers are showing a growing interest in luxury destinations in the Caribbean, driving an increasing demand for exclusive and sustainable experiences. In recent years, this trend has opened up new opportunities and business models for hotel investors interested in developing high-end resorts, with a particular focus on sustainability.
Key features that make a luxury destination in this region attractive to Latin American travellers include easy air access from major cities, pristine beaches, historical and natural attractions, and a favourable climate that allows year-round visitation.
In 2023, the Caribbean welcomed a total of 32.3 million international tourists, exceeding the 2022 figures by 14.3 per cent and 0.8 per cent over 2019, according to data from the Caribbean Tourism Organisation (CTO). This trend reinforces the idea that Caribbean destinations are gaining popularity among luxury travellers, especially those from Latin America, who are looking for new experiences and a commitment to sustainability in their travels.
