Media em Movimento joins LatamPR network

Portuguese agency launches international business tourism programme

Media em Movimento joins LatamPR and launches an international business tourism programme in Portugal.

Media em Movimento, is an international marketing agency specialised in B2B, has joined the global network of LatamPR agencies and strengthened the scope of its operations worldwide. The invitation came from the Latin American network because it recognised the Portuguese agency’s experience in the areas of tourism and aviation, thus expanding its network to Europe.

As a result of this international collaboration, Pathfinders, an international business tourism programme created by the LatamPR network to promote business between Latin America and the world, is being launched on the Portuguese market by Media em Movimento.

“We’re delighted to integrate Media em Movimento in our network because Portugal is a strategic country for our expansion, along with Spain. LatamPR is already actively promoting the Pathfinders programme with its partners and will soon reach other countries in Europe and Asia,” says Elsa Petersen, President of LatamPR.

“In Portugal, Media em Movimento will work with tourism regions, municipalities, associations and foreign chambers of commerce in Portugal to present the programme and support entrepreneurs in expanding their businesses,” says Mafalda Marques, the portuguese agency’s founder.

Bilateral business tourism programme

The Pathfinders programme offers two different possibilities in Latin destinations for companies linked to the tourism industry interested in generating new business in the region. 

For those who don’t know Latin America: an experiential trip to get to know the cultures and countries and identify opportunities that the South American continent has to offer. “It includes the organisation of individual business meetings; workshops and roadshows in several countries simultaneously,” explains Elsa Petersen, President of LatamPR.

For those who already have or have had contact with Latin America and are looking to increase their presence in the region, there is the possibility of a tailor-made plan, such as organising a themed event in the sector of activity and even taking part in the continent’s most important tourism fairs.

The programme is bilateral and aims to promote commercial relations between Portugal and Latin America in the main sectors of the national economy.

About Media em Movimento – a Portuguese agency based in Lisbon, Portugal, with 11 years of experience. Specialised in international marketing and communication, it provides consultancy services, media relations, crisis management, media training, design, digital marketing and events. It operates as an international marketing HUB, working with two international agency networks, Eurocom Worldwide and LatamPR, which allows it to communicate business anywhere in the world in its native language. More information at