After a few days of important feedback at the LatamPR conference in Bogota, we studied in depth each of the business partner cases and their possible ranges of improvement based on customer needs.
1) Contextual intelligence: Contextual intelligence helps us to detect and recognize social and contextual developments, to better understand reality and make the best decisions. This is a crucial feature to adapt ourselves to the changes we experience on a daily basis in order to outline better communication strategies for each country.
2) Understanding how the media and public opinion trends operate in each country: Studies on mass communication show that the media have significant effects on society, although there is hardly any consensus on the nature and scope of these effects. The problem of the degree of influence of the media on individuals and society has had different answers, so we must begin to investigate how to generate effective, objective and rapid solutions.
3) Mixed communication strategies: Mixed communication refers to all forms of communication that combine both verbal and non-verbal communication and is the most complete means of communication as it manages to integrate different forms of communication as needed. In this way we will help potential clients to understand how to do brand PR in social networks and with influencers.
4) Reach higher levels of communicational relevance in each market: Communication is essential in any type of organized activity, being one of the essential factors for it to work and develop properly. Any human activity is developed through communication. The organizations themselves, as they have become more complex and diversified their scope of action, have understood that communication in the company is one of the most important elements for their own development.
In the digital era, in which social channels allow interactions at a speed previously unknown, corporate communication acquires a much more relevant importance.
5) To be able to visualize potential crises before they occur, in order to protect the brand's reputation. Corporate reputation is the most valuable intangible asset in the company and, in a crisis situation, effective communication management helps to overcome it sooner and with less negative consequences in terms of stock market capitalization, talent retention or consumer preference.
The crisis has gone from being an atypical phenomenon to something structural. It is a process in which the main attribute at stake is trust and, although in most cases its resolution requires the adoption of operational, commercial, financial or labor decisions, good communication management is vital for the company's image to be cleaned up or not to suffer irreversible damage. Beyond economic sanctions, criminal liabilities or damage to the image, a crisis always refers to very deep feelings, such as fear, insecurity or anger.
6) Enhance the personal brand of DirCom and their corporate spokespersons.
7) Improve KPIs to make the strategic nature and impact of communication on the business more evident.