LatamPR, the network of strategic communication agencies in Latin America, announced the beginning of its new leadership’s tenure. As of January 1, 2024, Elsa Petersen from EM Marketing & Communication in Argentina and Matías Alcalde from BMR in Chile have been elected as President and Vice President, respectively.
“I took on this task with the idea of propelling the network to new possibilities in the world of communication through creativity, strategy, and authenticity, creating connections that transcend and build bridges between brands and people,” says Petersen.
“We have the human capital to be competitive at a regional level; we are 13 leaders working with our clients, and that is impossible to find in a single company,” states Alcalde.
For the next two years, Petersen and Alcalde will be in charge of the network, accompanied by an Advisory Council which will be led by Daniel Laino, Founding Partner of Improfit from Uruguay; Lara Guerrero Álvarez, Head of MG Communications from the Dominican Republic, who will act as Chief Officer, and Sandra Sinicco, the founding partner of Latam PR, from GrupoCasa in Brazil. The Advisory Council will have the task of providing support and advice to the new management, for the development of LatamPR as a regional network at a global level.
