6th LATAMPR Meeting: Innovation and collaboration to boost communication in Latin America

From October 21 to 23, 2024, LATAMPR, the leading network of communication agencies in Latin America, held its 6th Meeting in Mexico City.
communication agencies in Latin America, held its 6th Meeting in Mexico City, with the participation of industry leaders from all over the region. For three days, the event brought together renowned executives in public relations and communications, who exchanged knowledge, discussed trends and strengthened collaboration in the sector.
The meeting addressed key topics such as artificial intelligence, new research and consulting tools, and digital transformation in communication. Among the speakers were Alejandra Lagunes, AI consultant, who explored the impact of generative artificial intelligence in decision making and its social challenges; Marco
Herrera, a specialist in digital transformation, who explained how technology optimizes public relations in the digital era; and Roberto Blanco, Senior Director of Regional External Communications at Astrazeneca, who shared his vision of effective global communication in an increasingly fast-paced environment.
The event was attended by leading professionals from the region, such as Elsa Petersen from EM (Argentina), Matías Alcalde from BMR (Chile), Adriana Vega and Felipe Forero from Vega & Jaramillo (Colombia), Klara Campos from Klaro Comunicación (Guatemala), Rafael Gárate from Percepción & Imagen (Mexico) and Daniel Laino from Improfit (Uruguay).
Elsa Petersen, CEO of EM Marketing in Argentina, highlighted the importance of knowing the strengths of each agency to consolidate LATAMPR as a network of local experts with regional reach.
The 6th LATAMPR Meeting represents an important step in the integration and collaboration between agencies throughout Latin America, reaffirming the network's commitment to excellence in communication and technological innovation.
LATAMPR continues to strengthen its position as a reference platform, providing local communication solutions with a regional strategic focus.