Uber campaign by Sociedad Integrada

Country of Origin: Caribbean and Central America 

Challenges: Christmas 2020 was celebrated differently due to COVID concerns, social distancing being the norm. To keep family and friends connected, Uber sought to position its new courier service — Uber Flash — as an option for sending Christmas gifts.

Communication tool we used: Influencer Marketing 

Result: We delivered a PR Kit to influencers and journalists with items for gift wrapping and Uber codes for them to use Uber Flash. This gave them the opportunity to send gifts to their loved ones during the lockdown. We earned over 40 influencer posts in a one-week period, reaching more than 5.5M people.

 

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