Client Name : Dupont
Country of Origin : U.S.A
Challenges : Launch The #TyvekTogether Program.
The project introduced a new specialized Tyvek® fabric to increase the overall availability of personal protective garments to protect health care workers and help combat the spread of COVID-19.
Communication Tool we are used : PR, Event, Social Media,
Result : To publicize Dupont’s support program for public health institutions, a virtual press conference was held in which more than 50 journalists from Latin America attended. Great media coverage was obtained, which helped to draw attention to other companies joining the initiative to donate protective material for health workers, thus supporting institutions in Argentina, Chile, Colombia and Mexico.
“Having the regional support of our communication agency helped us to transmit the right message so that we could add allies not only in the media but also other companies that joined our initiative.”
Personal Protection Communications Manager
Mexico & Latin America