BARBADOS, ANTIGUA & BARBUDA, BELIZE, BRITISH VIRGIN ISLANDS, ARUBA, HILTON BARBADOS, THE REEF RESORTS.
Challenges : Train travel agents based in the most important markets in the country: City of Buenos Aires, La Plata, Rosario, Córdoba, Mendoza and Salta. Through this event, government organizations and hotel chains could reach hundreds of potential visitors from across the country.
Communication Tool we are used : Roundtable information and training sessions; PR activities with local media houses.
Result : In Argentina, hundreds of agents have been trained throughout the 5 years of the event, improving their knowledge and the possibility of closing sales to the destinations that participated in the Caravan and thereby increasing the flow of travellers to the Caribbean.