Country of origin: Costa Rica.
Challenge: Finding a way to move from the traditional side and update the agency and its services.
Communication tools used: Social Media, mouth to mouth and PR.
Goal: Find a way to renew the agency, adapting it to actual trends.
Strategy: Internal changes had to be made in the agency to face the challenges that the pandemic brought, and to be able to find the way to adapt.
Results: Our clients like for example, Universidad Politécnica de Costa Rica, Compañía Farmacéutica, Laboratorio Compañía Farmacéutica, Laboratorio Sophia, and others, started to express their satisfaction with the changes made internally in the agency to be able to innovate and reinvent in times of a pandemic. Like for example, the hiring of more capable staff, the strengthening of the digital department, and more. Moreover, the name changed, as well as the logo and its colors, and that’s how SMO By Kamiche was born.
Testimony: “SMO By Kamiche, was born as a response to the need to reinvent in times of a pandemic. And as a result, there are now more satisfied clients with the work the agency is doing”
Client Name: Assa Compañía de Seguros
Country of Origin: Panamá
After a series of acquisitions and mergers, the leading insurer company in Panama and Central America needed to strengthen the feeling of belonging and adherence to the principles of its culture in their employees.
We proposed an endo-marketing strategy for their Change Management process to strength the engagement and call to action linked to their company values. This is how in 2017 the “Guardians of Values” campaign was born. Employees selected those colleagues who best modeled the behaviors associated with organizational values. It has been a success story in the region and it is renewed every year, electing new guardians.
Client: Compañía Farmacéutica and Laboratorio Companía Farmacéutica
Country of origin: Costa Rica
Challenge: It was an event that took place during a pandemic. There was a risk that the guests might have not wanted to attend.
Communications tools used: Event, PR.
Result: The members of the Board of Directors and general managements, considered the event a success because of the goals achieved. The event took place at the Costa Rican Convention Center, where all health protocols were followed. It was victorious, with record attendance and no guest was diagnosed with Covid-19 after the assembly.
Testimony: “The doctor Juan José Ruzicka, president of the Board of Directors, manifested in the name of everyone who attended that the logistics, the management of the event, the attendance, and everything in general, turned out the best way it possibly could. And that for “next year, we can’t expect less than what was done this year”
Client: Discovery Network, Discovery Home & Health
Country of Origin: United States
Objective: Chile was one of the five countries that Drew and Jonathan Scott had to visit within the framework of the Discovery Home & Health program “Hermanos a la Obra Tour”.
Strategy: Hold a Meet & Great at the Hotel W in Santiago to retain the journalists of shows with the “Brothers to the Work”. Then, an event was held at the Teletón Theater, where the twins presented a dynamic show in which they showed live all their talent when building and designing furniture. Also, there was a surprise show (magic) by Jonathan.
Result: For more than an hour the Teletón Theater was full, with more than 1,300 people where we managed to position in a very good way the Discovery Home & Health signal and its icon program “Hermanos a la Obra”.
“We wanted to do our program here in Santiago, because it is the most beautiful city we have visited on our tour. Thank the organizers and all the people who came and enjoyed the event”.
Drew & Jonathan Scott
“Brothers to work”
Country of Origin: Caribbean and Central America
Challenges: Christmas 2020 was celebrated differently due to COVID concerns, social distancing being the norm. To keep family and friends connected, Uber sought to position its new courier service — Uber Flash — as an option for sending Christmas gifts.
Communication tool we used: Influencer Marketing
Result: We delivered a PR Kit to influencers and journalists with items for gift wrapping and Uber codes for them to use Uber Flash. This gave them the opportunity to send gifts to their loved ones during the lockdown. We earned over 40 influencer posts in a one-week period, reaching more than 5.5M people.
Country of Origin: Puerto Rico
Challenges: The objective for the premiere of the movie “Call of the Wild” was to address animal lovers. However, many perceived the film as a sad story; as such, their interest level was neutral or low due to expected melancholy content.
Communication tool used: Influencer Marketing
Result: We activated Dog Influencers to participate in 20th Century Fox’s first ever Red-Carpet event for dogs. About 30 four-legged influencers enjoyed the movie with their owners. Audience reactions were measured after the screening and they also shared reviews on social media. We reached more than 100 publications in one hour using #DogsInfluencers during the premier. We earned 80+ positive reviews and connected with more than 1.2M people.
Country of Origin: Puerto Rico
Challenges: ABC Network (ABC) is one of Puerto Rico’s top television stations. The pandemic forced ABC to hold its annual upfront event differently in observance of safety protocols. The client wanted to do something other than a virtual event to stand out with stakeholders.
Communication tools used: PR Kit, Media Relations
Result: We created the first Upfront TV show on the Island featuring a wine-pairing experience. On the day of the show, clients received a PR Kit with wine and pairing notes; each wine was paired with a specific segment of the upfront programming — drama, reality shows, sports, etc. Puerto Rico’s top press outlets ran stories about the initiative, earning 5M media publications. The event earned 100% positive feedback.
Client: Barbados Tourism Marketing, Inc.
Country of Origin: Barbados
Goal: Welcoming the main representatives of Barbados’ government tourism board to Argentina; formally establishing the mutual passion for polo between Barbados and Argentina.
Strategy: Event organized at La Carona Polo Club in Buenos Aires, with the best of Argentine cuisine and a private polo match.
Results: Improved positioning of Barbados as a destination for polo players and enthusiasts. The Barbados Tourism Marketing, Inc carries out annual PR and communication activities that are organized by EM
“We worked with EM Marketing on various trade and consumer activations in Argentina. The Barbados Polo Night event, for example, was an unforgettable experience. Elsa and her team executed a fantastic activation, and it will forever be in our hearts. The event achieved its strategic mission and created bonds and relationships to be treasured for years to come”.
Corey H. Garrett
Director – Caribbean & Latin America
Barbados Tourism Marketing Inc. (BTMI)
Clients: Barbados, Antigua & Barbuda, Belize, British Virgin Islands, Aruba, Hilton Barbados, The Reef Resorts.
Goal: Train travel agents based in the most important markets in the country: City of Buenos Aires, La Plata, Rosario, Córdoba, Mendoza and Salta. Through this event, government organizations and hotel chains could reach hundreds of potential visitors from across the country.
Tools Employed: Roundtable information and training sessions; PR activities with local media houses.
Results: In Argentina, hundreds of agents have been trained throughout the 5 years of the event, improving their knowledge and the possibility of closing sales to the destinations that participated in the Caravan and thereby increasing the flow of travelers to the Caribbean
“We are very grateful to have participated in the Caribbean Caravan. Lots of people came and it was an excellent event in which we hope to participate again. Meeting face-to-face with travel agents and clearing up any doubts they may have is very important for our destination. I am very grateful and pleased”.
Iris Carrasco – Curacao Tourism Board.