To position A&B in the LATAM region. Antigua & Barbuda is a paradisiac island in the Caribbean but had no marketing initiatives for Latinamerican audiences until 2019. Since then, the government allied with EM Wolrdwide Communication & Tourism Marketing to disembark in LATAM representing the destination marketing-wise in all markets involved.
Tools/resources:
PR, Events, Fairs, Roadshows, Social Media, Advertising, Trainings, Rewards programs, Sales Calls, FAM trips, EM Campus Virtual.
General Results:
+30 sales calls conducted with tour operators.
+1,500 travel agents trained on the destination.
Active participation and representation at FIT and ANATO.
Successfully organized and executed FAM trip for both Media and influencers.
Established and managed social media accounts in
Spanish and Portuguese.
Secured +150 articles with a reach exceeding 68 million,including coverage in Argentina, Chile, Peru, Colombia, Uruguay, Mexico, and
Paraguay including articles in Tier1 media such as Forbes, Food & Travel and
OhLala!
