Latam PR - Latin American Network of strategic communication consultants

Participation of the Caribbean Tourism Organization in the FIT (International Tourism Fair)

Client
Country
Caribbean Tourism Organization Argentina
Participation of the Caribbean Tourism Organization in the FIT (International Tourism Fair)

Our Approach

Challenge

  • To organize, coordinate and execute the participation of the Caribbean
    Tourism Organization in the FIT (International Tourism Fair) since 2016.

Tools/resources

  • PR, Event Organization, Social Media, Advertising, Meetings
    schedule.

General Results

  • The Caribbean Tourism Organization (CTO) successfully participated in the FIT Tourism Fair in Argentina which, in the last edition (2023), saw an overall 125,000 attendees and 4,000 business meetings. EM Marketing &Communication represented the CTO and hosted 39 agents at the Caribbean Destinations presentation. Member countries Antigua & Barbuda and the Cayman Islands were also at the stand. Key results were bonds created during meetings with Virtuoso luxury travel operators, agencies, and advisors from Argentina, Chile, Colombia, and Uruguay’s luxury segment, and coverage in main Media.