Position the Promperu brand at the Exponor fair held in Antofagasta. Promperu is the Peruvian Export and Tourism Promotion Commission. Exponor is the International Exhibition of Technologies and Innovations for Mining. The Peruvian Pavilion had 10 suppliers.
Tools
Press release, advertorial, expert spokespersons, social networks and field accompaniment.
Results.
PR: 8 publications, 1,185,000 people reached and $7,000 in advertising value.
Facebook: 66,223 people reached, 1,531 interactions and 679 clicks.
LinkedIn: 5,271 people reached, 151 interactions and 150 clicks.
Testimonials
It was essential to have a person on the ground to bring the media to the Peruvian Pavilion, since, due to the large number of stands, the competition for visibility was quite strong.
