Country of Origin: Puerto Rico
Challenges: ABC Network (ABC) is one of Puerto Rico’s top television stations. The pandemic forced ABC to hold its annual upfront event differently in observance of safety protocols. The client wanted to do something other than a virtual event to stand out with stakeholders.
Communication tools used: PR Kit, Media Relations
Result: We created the first Upfront TV show on the Island featuring a wine-pairing experience. On the day of the show, clients received a PR Kit with wine and pairing notes; each wine was paired with a specific segment of the upfront programming — drama, reality shows, sports, etc. Puerto Rico’s top press outlets ran stories about the initiative, earning 5M media publications. The event earned 100% positive feedback.