Client: Barbados Tourism Marketing, Inc.
Country of Origin: Barbados
Goal: Welcoming the main representatives of Barbados’ government tourism board to Argentina; formally establishing the mutual passion for polo between Barbados and Argentina.
Strategy: Event organized at La Carona Polo Club in Buenos Aires, with the best of Argentine cuisine and a private polo match.
Results: Improved positioning of Barbados as a destination for polo players and enthusiasts. The Barbados Tourism Marketing, Inc carries out annual PR and communication activities that are organized by EM
Testimonial:
“We worked with EM Marketing on various trade and consumer activations in Argentina. The Barbados Polo Night event, for example, was an unforgettable experience. Elsa and her team executed a fantastic activation, and it will forever be in our hearts. The event achieved its strategic mission and created bonds and relationships to be treasured for years to come”.
Corey H. Garrett
Director – Caribbean & Latin America
Barbados Tourism Marketing Inc. (BTMI)