change to Spanish

20th Century Fox by Sociedad Integrada

Country of Origin: Puerto Rico 

Challenges: The objective for the premiere of the movie “Call of the Wild” was to address animal lovers. However, many perceived the film as a sad story; as such, their interest level was neutral or low due to expected melancholy content.

Communication tool used: Influencer Marketing 

Result: We activated Dog Influencers to participate in 20th Century Fox’s first ever Red-Carpet event for dogs. About 30 four-legged influencers enjoyed the movie with their owners. Audience reactions were measured after the screening and they also shared reviews on social media. We reached more than 100 publications in one hour using #DogsInfluencers during the premier. We earned 80+ positive reviews and connected with more than 1.2M people.